Exploring individuals's media consumption practices
This post details a few of the most substantial changes in consumer practices when it concerns consuming media.
Recently, with the rise of digital media, the way in which people take in content has changed substantially. For several years, conventional television was the primary source of household entertainment for most people. However, since the development of streaming platforms, many audiences are turning away from arranged television, specifically among younger people. Rather, worldwide media content analysis reveals that more individuals are purchasing memberships to streaming services, which strongly affirms the shift in audience intake habits. These services are popular for permitting people to view the shows and movies they want, whenever they feel like it. Those associated with the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would acknowledge the popularity of streaming platforms as a popular media consumption habit among audiences today. These changes demonstrate the move towards user-controlled viewing preferences in . the sector.
With continuous shifts and advancements in the digital landscape, what are the current trends in media? Well, along with the increase of streaming platforms and short form media content, the method by which people are getting their information is also shifting. People are progressively turning towards online news sources, instead of watching television, to discover ongoing worldly affairs. However, at the same time, due to a consistent flow of info, individuals are becoming overwhelmed by huge amounts of content. In response to this, news organisations are re-engaging viewers by making short form content that is more clear and easier to follow. These days it is common to find news channels that have large followings on social media platforms. This pattern can be verified by the CEO of the fund that owns Euronews, for example. Using this method has been very important for providing people with dependable and authenticated news sources, in a format they can easily interact with.
In the present digital age, smart phones have come to be one of the most prevalent instruments that people are using to view videos and access media. These days, many social media platforms are offering limitless feeds of brief, fast-paced videos, that are growing in popularity among smart device users. In fact, statistics show that that globally, mobile content viewing is on the rise, revealing that short form media is one of the fastest growing media trends right now. These platforms permit users to see a series of personalised material and react quickly, making these videos much more engaging and addictive than conventional content. Short form videos are also being used regularly for news and instructional purposes, not just for home entertainment. Subsequently, this pattern is changing the way people are actively seeking for and expecting to get information, in a much faster, much shorter and more functional format.